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Following is a post which wrote for the MAM movis blog:
Media for social change…
This is our motto…It is a hard job…more complicated that it appears…
For many of us…picking up a newspaper, watching a news channel may just be a timpass, but ask the people in it. Media is known for the most infamous things — politics, strange working hours, demanding, deadlines etc.
But is media losing its credibility?A certain gentleman called Noam Chomsky talked about the dichotomy of the media. In other words, how the media is suppose to perform a social function, BUT, there is always a big but, this feature gets over ridden by the fact that media is ultimately a commercial enterprise. It needs to make profits, earn money so that it can continue to run this business. It cannot run in loss, at the expense of delivering the truth. In Media-truth, morals, ethics can stand on the opposite side of profit, selling and capital.
You may be wondering. why is this lunatic person writing blogging about Noam Chomsky and what the heck he said. I did not know about Mr. Chomsky for the first 21 years and 5 months of my life, then I had this amazing subject called ” Journalism and Public Opinion”. From that semester onwards, I look at everything from a different perspective. Just do not believe in everything as written/shown/ heard.
And why is all this important? Well, it is high time we realise that primary media ( newspapers, television, radio, films) is gaining more and more popularity. It is LOUD, INFLUENTIAL, HUGE AND GROUNDBREAKING All these virtues are amazing, but only if used in the right way. Our nation is suffering with internal problems. If the first war of independence in 1857 ( earlier known as a mere sepoy mutiny, thanks to the colonial hangover) was a revolution. Then today we have a tougher task ahead. We need to pick the parasites out who thrive on our cultural, social, economic, political system. Killing the malady among us is far more difficult than driving a colonial power away.
All Media, all of it, needs to get a social perspective. It is happening, slowly and hopefully steadily. In recent past, causes have been highlighted, people have gotten justice. But it still lacks that one common social interest.
The media’s social responsibility is too scattered and lacks unity. Corporates and MNCs will always try and buy us. Thats their job. Media has one too.It has a dual role. To run the enterprise and be social responsible.
The former always meets its demands. But what about the latter?
Hopefully some day we would not need a motto ” Media for social change” just for organisations like MAM. Some day all media will take up this role deligently.
And that ’s the day our media will actually be a positive, people’s media
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Sorry for the break in the story…
I need to put this down…I am probably going to go overboard with this…but hey its worth it!
So I stayed in Durban, South Africa for a year. March 2004-March 2005. In that one eyar,I learnt about a whole new culture, an entire continent. I won’t say I know all about it. But I did get a sneak peak into their culture. It was an amazing experience. Somthing which will remain close to my heart.
3 days back, I get a facebook update…a friend from Durban is in town! wooohooo!!!!! My happiness knew no bounds. I was ecstatic! He left his number and I called him back immediately and met yesterday!
It was simply amazing! I couldn’t believe it he was here. We met at campus at Durban. Used to talk a lot on Indian culture and the two countries. He is a South African Indian, hence we had a lot to talk about.
What was unbelievable was we picked up our friendship exactly where we left it!! There was no wierdness, no awkwardness…nothing at all…just pure happiness to see each other after almost 3 years! ( I told you I was going to get overboard with this)
I took him to Bandra, showed him our “beachfront”.He wanted to touch the Arabian sea. Made him wear a kurta:p and finally, took him by a Mumbai local! A mumbai experience is incomplete without commuting in the aamchi local!
Due to some incidents which are too long to type…we named ourselves…the adventures of Bravery and Stupidity. Obviously I took Bravery before he could…hehe…
Hey bud, if you read this post…Hope to see you soon…cheers!
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I am blogging again…finally!
and yes I have changed my address…everything remains the same though…
I have something personal to share ( what the heck blogs are personal!)
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